We have accepted an invitation to speak at the "Wiki of Beauty & The Beast: Usability & Functionality" event in September, hosted by Silicon Valley Web Builder.  We will be providing some insights as to how we developed our interface, which we get compliments on regularly from our clients as well as prospects and industry analysts.

Interface design is a very tricky thing in general.  It is impossible to please everyone, but if you understand the people who use your product, and what their pain points are, you can work with them to develop a system that really matches their thought process.  We like to think that every task is a path, and the clearer the path, the easier it is to reach your goal.

We are also very careful in our software releases.  Most Application Service Providers and Software-as-a-Service companies release features faster than they can be effectively assimilated by the people who use them.  We do frequent releases as well, but we take the time to make sure that the interface is left alone whenever possible.  Change for the sake of change is an awful practice, but is done frequently nonetheless.

If you are in the Bay Area on September 26th, and are interested in hearing about some of our methods in more detail, we hope to see you at the conference!